Strategic Development and Project Management

Chris Parkhouse is an expert in business development issues, who has spent over 25 years with various high profile organisiations, operating both domestically and internationally. He has worked for groups such as Provident Mutual, GRE, Aegon, Virgin, Abbey/Santander, in roles such as Corporate Sales Director and Director of Strategic Alliances.

In 2005, Chris Parkhouse founded Deyton Bell to provide specialist professional business services to other organisations. Still led by Chris, as Managing Director, the business has grown rapidly since its launch and now operates across the UK and international markets, working with clients of all sizes and from all business sectors.

Chris’s areas of expertise centre around business development issues: sales development, building strategic alliances, proposition development, strategic development and project management. Chris has particular specialist knowledge of international business development, having worked with clients from Asia, Australasia, Europe and particularly from the USA.

Chris is a non-resident US citizen, who has been educated and worked in the US and who has resided in the UK now for 30 years with his family. Chris is also a very experienced speaker and has taken part at conferences/seminars in the UK, Europe, Far East and USA, as well as contributing to various publications, TV and radio programmes and participating in a variety of forums and groups throughout his career.

Away from work, Chris likes to keep fit and is a rowing enthusiast, who trains and competes in all types of boat and crew and enjoys any opportunity to be out on the river.

As well as running a successful business, Chris holds a number of senior roles in the wider business community, providing him with a greater depth of business experience, insight and contacts in both the private and public sector. These roles include:

• Chairman, East of England IDB Limited
• Chairman, Institute of Directors East of England
• Fellow, Institute of Sales and Marketing Management
• Member of the Worshipful Company of Management Consultants
• Member, Board of the Greater Cambridge Partnership
• Member, British American Business Council
• Member, Chamber of Commerce US and International Committee

For further information, please contact:
Chris Parkhouse
Managing Director
Deyton Bell Limited
Newton Hall
Town Street
Newton
Cambridge
CB22 7ZE
Tel: 01223 873033 (office)
Tel: 07730 718218 (mobile)


The Little Movie Store with an Urban Edge

Upon entering Terri McGuire’s Take 5 Media in Gibsons, you know you’re not in your average movie-rental store. The distinctive colour scheme of pumpkin and split-pea green walls, dark floors and elegant chocolate-brown leather club chairs welcomes you to “a little movie store with an urban edge.”

McGuire, an outgoing woman with a ready smile, wanted a warm, contemporary space that customers would find inviting and relaxing. “This business is about people and developing relationships with them,” she says. “Customers can come in and sit down and visit, which is something I love about having my own business. I truly enjoy meeting and speaking with all the interesting people who stop by and, being my own boss, I can take the time to do that.”

A long-time resident of Roberts Creek and the mother of three young adults, McGuire opened Take 5 Media in September 2006. In discussing the store’s name she says: “It has different meanings to me. Take 5 as in coffee break, Take 5 in the movie world – Scene 2, Take 5 – or Take 5 movies for a deal.”

“I chose the word ‘Media’ rather than DVD or Video,” she explains, “because it leaves the door open for future changes. I don’t rent videos, and before we know it the DVD will be replaced by a higher-definition format. Who knows what we’ll be watching in five years, and I want to be ready for it.”

McGuire strives to offer a real alternative to the standard movie-rental fare, with an eclectic inventory of hand-picked new releases and a high ratio of independent and foreign films. “People are often reluctant to watch a subtitled film,” she notes, “but they’re missing so much of the world – other cultures and perspectives. It’s surprising; a few minutes into a subtitled film, the viewer generally gets so engrossed in the story they forget about the subtitles.”

McGuire takes pride in her exceptional customer service, saying, “We can order films for purchase and welcome suggestions for additions to our rental stock. If there’s a film you’re looking for, we can source it. As I get to know my customers’ tastes and interests, I can make knowledgeable recommendations. My customers know they can count on me to have films that have never before been available on the Coast.”

Over the years McGuire worked mainly in customer service, including 20 years with Visa and the past seven years in movie rentals and sales. But opening her own store has long been her dream and she believed in herself enough to make it happen. “I love people and have been a movie buff most of my life, so it was a natural choice to combine the two.”

For start-up advice, McGuire turned to the Aspire Self-Employment Program, which offers small-business training and assistance. “For me it was a fabulous support group; I got the help I needed in sorting out my niche business concept and getting it onto paper in the form of a business plan,” she says. “From conception to opening day took only six months, which was very fast. Everything just fell into place for me.”

Take 5 Media is a family-run business and McGuire expresses her gratitude for all the help she’s received. Husband Gary and son Tyler laid the flooring, Gary installed the track lighting and designed and built the sleek black shelves that line the walls. Brother-in-law Danny built and installed the impressive granite-topped counter, and a “wow factor” 42-inch plasma TV was mounted on the wall behind it. Everyone pitched in to apply the striking paint colours that were carefully chosen by McGuire. Daughter Megan, 16, assists in the store, and McGuire says of her: “Don’t let her age fool you. She grew up watching films and her knowledge is extensive. She’s a great help to me.”

In deciding to open her own business McGuire was inspired by strong, determined, courageous women who were willing to take a leap of faith and pursue their dreams. “No matter what happens,” she says, “I’m proud of the fact that I’ve given it my best effort and didn’t spend my time wondering what might have been. My definition of success includes personal fulfillment, independence, flexibility and the chance to help others, not just financial rewards. Just as I’ve been inspired by successful local business women, I would love to know that I made a difference in the life of another woman by inspiring her to follow her heart and take a chance on herself. That would be a source of real satisfaction and pride for me.”

Take 5 Media is located at Kerns Plaza.


Building Log Homes For The World

When commercial fisherman Andy Koberwitz faced a shortage of fish on the coast he observed there was no shortage of trees. Identifying an opportunity and calling upon his engineering education, Koberwitz decided to build log homes that could be shipped anywhere in the world. West Coast Log Homes (WCLH) started in 1999 with the display of its first home at the BC Log Home Show in Abbotsford. Koberwitz recalls, “My last penny was sunk and I had to sell that home at the show.” The log home was an instant success and sold before the show officially opened. Much to Koberwitz’s delight, more orders were taken during the show.

A key to West Coast Log Homes’ success was participation in the BCIT Venture Program where Koberwitz developed both a business plan and a mentor relationship with program director and Sunshine Coast resident, Peter Thomson. Koberwitz praises the program and from time to time still calls upon its expertise. Over the last eight years many typical business challenges have been overcome. He advises new businesses to take the business plan process seriously. Koberwitz explains, “Issues I didn’t anticipate arose quickly once the business started, such as the need for contingency funding, shareholder agreements and an employee handbook.” Koberwitz’s son Sven is a shareholder. Koberwitz proudly says, “West Coast Log Homes is a father-son business.”

To date WCLH has built over 150 homes that can be found in Canada, USA, South America, Europe and Japan. The farthest away is located in Punta Arenas at the southern tip of Chile.

Full Scribe, Post and Beam, and Fusion-style homes built by WCLH are sought primarily for second or third homes in rural areas for discerning customers with deep pockets. Prices range from $150 to $400 per square foot according to design features. The shipping bill alone came to $100,000 for a home recently delivered to Maine in nine truckloads. “There is a lot of trust developed between the client and us during the design and building stage,” says Koberwitz. “At one point we have both the home and the full payment.”

Koberwitz explains that a typical sales cycle from first contact with a client averages four to five months and includes receiving and completing their design in-house, hand selecting the logs, building, disassembling and shipping the home.

The majority of WCLH sales are generated from referrals and the internet. Koberwitz receives email inquiries every day from points around the world. WCLH’s website showcases the company’s team of 24 employees, unique production methods and environmental policies, and attracts attention from an affluent target market with photo galleries featuring the phases of creating handcrafted log homes as well as stunning exterior and interior shots of completed homes.

The company’s passion and pride is evident right from the start of a project. The plan is studied meticulously by the WCLH team and every production detail is anticipated and worked out on paper.

WCLH is partnering in Tumble Creek, a six-hundred-home resort community located east of Seattle, with post and beam “cabins” starting at $1.5 million. Tom Goett, project manager for the construction, was quoted in a recent press release: “Andy’s probably one of the most cool-headed people I’ve ever worked with, one of those rare people born to this industry. Andy just gets it.” WCLH solved technical, planning, architectural and engineering issues for the project.

WCLH’s commitment to quality is one of the reasons that Koberwitz is now capping growth to building about twenty homes a year. Koberwitz understands that WCLH’s niche of hand constructing log homes with uncompromising standards is not suitable for expanded production.

The business often sees Koberwitz on site seven days a week. As his vision and business goals are met, Koberwitz is eager to meet his next goal of spending more quality time with his wife.


Building Peace and Good Will

“Rotary International is an organization of business and professional leaders united worldwide who provide humanitarian service, encourage high ethical standards in all vocations, and help build goodwill and peace in the world.” ~ www.rotary5040.org

Rotary club memberships represent a cross-section of the community’s business and professional men and women. Speaking with several Gibsons Rotary members, I heard a common refrain: People join Rotary because they are community-minded and wish to embrace the motto “Service above self.”

“You get what you give,” says Blane Hagedorn, who has been a member for 18 years. Hagedorn’s business is based in retail foods and the service industry. While Rotary membership develops business relationships, he said that is not why he joined. Fellowship and service to the community are uppermost in his mind.

Lynette Robinson, a top-producing realtor for 15 years, is excited about the good that is done by Rotary. She has been a member for just one year, but was involved with the organization for quite some time before that. Robinson greatly admires the positive differences made by members, both globally and in their own community.

Carol Doyle owns the unique Gift of the Eagle, a gallery that features the work of local artists. “Rotarians are from every walk of life,” Doyle says, “and so they offer a great deal of expertise and support, both to their members and the community at large.” Doyle looks forward to her weekly meetings where members work on common goals involving global projects or raising funds to put back into the Gibsons community. Some examples of projects the Gibsons Rotary Club has been involved in are the gazebo in the harbour, the stage in Winegarden Park, the first three computers at Gibsons Library and the change rooms at Brothers Park. Doyle feels that Rotary is like a family where everyone is equally valued.

Gibsons Rotary unites with other Coast clubs, particularly on international and joint projects. Additionally, each club has its own projects.

Gibsons Rotary has made young people in our community a high priority. The Beachcombers Gala and Auction set up an endowment producing thousands of dollars in scholarships annually. Interact Club, which involves local high school students in projects both locally and internationally, just celebrated its 15th anniversary. This was the first Interact Club in our Rotary District, which includes part of upstateWashington, most of Lower Mainland, Powell River, Whistler, and up to Prince George and Terrace. International student exchanges, Rotary Youth Leadership Camp and Sprockids programs all benefit from strong Rotary involvement.


International Trade Services to Businesses

From April 1st 2010, East of England IDB Ltd will deliver International Trade services to businesses in the East of England on behalf of UK Trade and Investment (UKTI). The services will be delivered through delivery channels that include a business intelligence service gateway, events, digitally and via a team of highly experienced Trade Advisers, as well as face to face.

The services offered by these Advisers will include:

Passport to Export
Passport to Export (P2E) is an assessment and skills-development programme which provides new and inexperienced exporters with the training, planning and ongoing support they need to compete more successfully in overseas markets.

The programme offers up to £1,500 worth of match-funded support to carry out an agreed action plan, and includes up to six days of advice and support from an expert in the international trade team (or an external adviser), who will help the client to:

  • Develop an export strategy and tailored action plan
  • Possible use of the market selection process with overseas posts
  • Secure support before visits to overseas markets
  • Evaluate visits and review strategy
  • Determine and fulfil any training needs, for example, export marketing, administration, documentation, language and cultural awareness


Gateway to Global Growth (G3)

The Gateway to Global Growth programme is a new programme from UKTI to support SME companies that have between two and ten years export experience.

This programme brings together the existing UKTI services with some additional public and private sector support. There is no specific financial support for companies under this scheme.

The offer can vary in detail from region to region, but is based around the following: ·

  • A package of support over a 12 month period which includes, around three days of support from an International Trade Adviser, training, and access to private and public sector experts
  • Support may include intellectual property advice, tax planning, foreign exchange management, licensing, joint ventures, internationalising websites, international marketing consultancy, skills development and other government support (for example MAS, Train to Gain, Creative Accelerator Programme)


Export Communications Review (ECR)

The ECR helps exporters to evaluate the way they present themselves and their products or services to overseas customers.

The review provides companies with impartial and objective advice about addressing language and cultural barriers when trading with overseas markets, and helps to increase competitiveness and marketability overseas by recommending practical and achievable improvements.

The service is delivered for UK Trade & Investment by British Chambers of Commerce-accredited export communications consultants, who work with Trade Advisers.


Export Marketing Research Scheme (EMRS)
EMRS aims to encourage British companies to use export marketing research in the development of a market entry strategy for their overseas markets. It also ensures that companies undertake or commission marketing research based on sound methods.


Overseas Market Introduction Service (OMIS)

OMIS puts customers directly in touch with staff in UK Trade & Investment’s overseas offices and provides individually agreed, focused business advice, information and visit support to suit client need, as well as help with events such as in–market product launches.

OMIS is available in all UKTI posts on-line. Clients may work with an Adviser to commission an OMIS report or they may commission work directly with the post.


The Truth About Network Marketing

It’s interesting to hear people’s opinions about Network Marketing. There are some people that think It’s a pyramid scheme, a scam, not a profession, or that it does not work. Shame on them. If only these same people got educated about the industry, they would think differently. The people that I’m referring to are the people who have been exposed to our industry either directly, they have been approached in the past or indirectly, they know of someone who was in Network Marketing, or was also exposed.

This is sickening! Uncle Harry tells you It’s illegal and that you’ve been brainwashed into thinking you can be successful in Network Marketing. Your landlord thinks It’s one of those “pyramid thing’s and that Network Marketing doesn’t work, and your friend Marty says, “Your doing one of those things AGAIN?”

Two of the above situations happened to me. No, I don’t have a Uncle Harry. First of all, my landlord is closed-minded and doesn’t care to know the truth. Now don’t get me wrong, I don’t say that to poke fun but to illustrate how there are other people like my landlord. I once heard that the truth shall set you free. Lets just hope they accept the truth.

As for Marty, that was a legitimate question. I’ve been in the marketing industry off and on for 5 years. My first experience was direct marketing traveling the East Coast, business to business, selling an all natural degreaser. I spent 3 months BROKE, living and mooching off the company, and only sold 1 case of 12 bottles the entire time. It was a very interesting experience and one I will never forget.

I did direct marketing again selling vacuums for about two months and sold NOTHING, then I tried once more selling a pendant and ID card that was used to retrieve personal and medical information electronically. I sold NOTHING.

So I tried Network Marketing. The first company I was with is over 30 years old and is on the NYSE. First I was a customer then I became a distributor, and I still use the service today. I have saved money using this service and will continue to do so. For about 7 months, I only sold one plan to my mother-in-law and that was that. It was with this company that I was introduced to self-development or self-help. The training, support and resources were ALL there but one thing was missing- my REASONS! So I ended up QUITTING.

During my next venture in Network Marketing, I was going to college to earn an Associates Degree in Computer Networking. I was learning to become a MCSE (Microsoft Certified Systems
Engineer). I was doing great, fantastic and on my way until I let myself get DISTRACTED. Four months before the end date of college, I came across another company. The pay plan was awesome… the people were great and supportive… I paid a total of $600 to attend three seminars and I felt great. But something happened. I had a lot of products in my basement and was using the products, but I lost BELIEF.

I was off the path! Oh my God! I also had thousands worth of products that were just sitting there collecting dust! What the hell was I going to do? Well, I did NOTHING.

In between companies, I dabbled with Internet Marketing. Buying courses, ebooks, programs, websites, audios, videos, reports and almost anything learning how to have a profitable home based business.

Within a 5 year period I had invested $15,000 and felt lost, confused, aggravated, frustrated but more importantly shame. I was ashamed of myself because I was a FAILURE. I felt as if I failed myself, and others were there NOT to boost me up but to say, “I told you so? (in a nutshell). Though very few of my family and friends knew about my experiences, the few who knew was enough.

I was wrong!! I should not have felt ashamed even though I was confused, aggravated, lost and frustrated. With so many Network Marketing companies and Internet Marketing courses, how could ANYONE make an educated decision to learn ONE system and stick with it? Multiple streams of income? Which ones do I choose? The ad copy looks great and is compelling me to buy but should I buy ANOTHER ebook, program or course when I haven’t even APPLIED what I’ve learned from all the others? That if I took the time to read it.

I was blaming everything and everyone for MY failure! I fell VICTIM to the myth that all I had to do is position myself in front of a trend and the money would come to me. That all I had to do was sit in my underwear, on the couch, send some postcards every now and then and watch the money roll in. My victim mentality was getting me, my family, my dreams, my hope and future in Network Marketing NO WHERE!

Do not make the same mistakes I have made. If you are still reading this, thank you and god bless you. That tells me one of three things:

1) You have the victim mentality and you are still doing what I’ve done for the past 5 years.

2) you’ve been there and done that and have found the path.

3) You’re looking for a way out of the victim mentality and
have not found the path.

If you’re still confused, aggravated, lost and frustrated then I know how you feel. If you’ve been there and done that and have found the path, you’re a good student! If you have the victim mentality but are looking for a way out but have not found the path, this is what I’ve found out.

I used to feel that the more I knew, the more money I would make. What I found is that It’s NOT TRUE. The more you know about marketing from more than ONE PERSON, the more likely you are to be confused, aggravated, frustrated and lost. Why? Because you’re learning from more than person about the same subject when both of them give you completely different answers. How else would you explain buying all those ebooks, courses and programs about Internet Marketing? Have you read all of them? I was guilty of doing this to.

To be a good student, one must find a teacher or mentor and MODEL what they did to reach their GOALS. Notice I said “a teacher or mentor. This means ONE person, not two or more.

Very few people understand the concept of modeling and goal setting when it comes to a profitable business, whether it be Network Marketing or Internet Marketing. I know I did because I just wanted to know how to make money.

The SECRET to making money in Network Marketing, Internet Marketing or any business is a mandatory law that very few marketers know, or will share with the masses because this law will break their business or will change your victim mentality into a success mentality.

ALL successful people had a MENTOR and those who want to be successful in marketing, have to have a mentor. This is a law, a mandatory principle to your success. If you continue breaking this law, as I once did, you will have similar results in your marketing career as I once did.

For the sake of your confusion, frustration, aggravation and DEBT, either change what you’re doing RIGHT NOW or STOP what you’re doing all together because you will not succeed.